KEN KANEKO
Illustration, Design &
Art Direction. 

Mark
Client: Lifebuoy 
Agency: Mullenlowe Singapore



Open Sinks

Lifebuoy 

The visually impaired rely on their hands to navigate their way around their communities and are more vulnerable to viruses and bacterias — even more so during a global pandemic.

This new added layer of danger has greatly affected their already tough daily commutes. How can we protect our visually impaired community and give more piece of mind to carry out their days ahead.


We open our sinks.


A community-driven movement where businesses (stores, offices, etc.) can register to open their sinks to the visually impaired. This allows for more hand-hygiene touchpoints to be within reach of the visually impaired along their daily commutes.


Business owners can register their sinks around the city to be geo-tagged as map locations for the visually impaired to locate.

And in collaboration with Google Maps, the visually impaired are given interval reminders along their journey to wash their hands when near an Open Sink.

Before Open Sinks
After Open Sinks
PROPERTY OF KANEKO KEN // SINGAPORE, SINGAPORE 2017 — . 

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